Looking Deeper Than Deepfakes – Jon Clay | Global Anti-Scam Summit London 2025

Image

Date of Event:  26–27 March 2025

Event:  Global Anti-Scam Summit London 2025

Jon Clay, Vice President of Threat Intelligence at Trend Micro, opened Day 2 of the Global Anti-Scam Summit London 2025 with a provocative keynote examining the next frontier in cyber-enabled fraud: agentic AI.

Building on decades of cyber threat research, Clay introduced the audience to a future where autonomous AI agents—capable of operating 24/7 without human oversight—could enable scammers to automate entire scam operations. These agents can analyse data, generate customised attacks, coordinate with other agents, and even purchase tools or services, creating a scalable criminal workforce.

Trend Micro warned that this evolution—from cybercrime-as-a-service  to cybercrime-as-a-servant —could massively increase the speed and reach of scam campaigns, making them harder to detect and counter.

Clay outlined how Trend Micro is responding through research, public-private partnerships, and tools like Scam Check, which uses AI to scan messages, calls, and even video for potential scam indicators. He also highlighted Trend’s ongoing global education initiatives, including training programmes for children, families, and older adults.

The session urged attendees to prepare now for the AI-driven threats of tomorrow—and to build defences while legitimate technology is still ahead of the curve.

Apr 19, 2025
1 minute read
Category
Event - GASS Europe 2025 Video Presentations Topic - Scam Detection Industry - Big Tech / Social Media
Written by
Global Anti-Scam Alliance (GASA)
Global Anti-Scam Alliance (GASA)
Share article

Latest blogs & research

State of Scams in Asia - 2026 Report

71% of Adults Surveyed Across 13 Asian Markets Encountered Scams, with Estimated Losses of US$136.5 Billion

This study of 17,460 adults across 13 Asian markets shows that scam exposure is widespread, with 71% of participants encountering a scam in the past year. While 66% say they are confident in recognizing scams, 62% of those exposed went on to interact with a scammer. Ultimately, 9% lost money or personal information that led to financial loss, while only 4% reported a scam to the authorities. The findings highlight a significant gap between perceived scam awareness and real-world resilience.

Report News Scam Trends Topic - Fraud Research
3 Ways to Prevent Cross-Border Payment Scams in Mexico

3 Ways to Prevent Cross-Border Payment Scams in Mexico

Learn three ways financial institutions can prevent cross-border payment scams in Mexico through intelligence sharing, payee transparency and real-time analysis.

Best Practices Scam Trends Topic - Fraud Research Industry - Financial Authorities
GASA Africa Chapter & Google South Africa Trust & Safety Workshop

Accra Trust & Safety Workshop Turns Collaboration into Action Against Scams and Fraud in West Africa

GASA Africa Chapter and Google South Africa brought anti-fraud leaders together to strengthen cross-border cooperation and scam prevention.

News Topic - Fraud Prevention Topic - Data Sharing Topic - Scam Detection
State of Scams in Nigeria 2026: A Comparative Review Across Africa

State of Scams in Nigeria 2026: A Comparative Review Across Africa

Nigerian experts examine scam trends, technology, consumer protection and the need for stronger cross-sector collaboration.

Research Best Practices Industry - National Cyber Security Centers (NCSCs) Topic - Scam Reporting
State of Scams in Denmark - 2026 Report

Nearly three in four Danish adults encountered scams as estimated losses reach DKK 10.1 billion

New State of Scams Denmark 2026 report finds scam exposure is rising, while victims face repeated financial and emotional harm.

Research Region - Europe Scam Trends Topic - Fraud Research
State of Scams in the Philippines - 2026 Report

Building a More Trusted Digital Philippines: New Report Underscores the Need for Collective Action as Scam Exposure Continues to Rise

GASA’s State of Scams in the Philippines 2026 Report, in collaboration with Mastercard and Gogolook, highlights the growing scale of the scam challenge in the Philippines.

Research Scam Trends Topic - Fraud Research Industry - Financial Authorities
Relive the Global Anti-Scam Summit America 2026

Global Anti-Scam Summit America 2026: Highlights, Insights and Resources

Explore GASS America 2026 highlights and insights, with the Summit summary, photos, presentation slides, transcripts and session recordings from San Francisco.

Research News Best Practices Industry - National Cyber Security Centers (NCSCs)
State of Scams in Kenya 2026: A Comparative Review Across Africa

State of Scams in Kenya 2026: A Comparative Review Across Africa

Kenyan experts examine scam trends, data sharing, digital trust and the need for stronger cross-sector prevention.

Research Best Practices Industry - National Cyber Security Centers (NCSCs) Topic - Scam Reporting