What Is Working Well and Where? | Global Anti-Scam Summit London 2025
- Global Anti-Scam Alliance (GASA)
- Apr 18
- 1 min read

Date of Event: 26–27 March 2025
This practical session explored success stories in cross-sector data and intelligence sharing, diving into what works and where progress is being made in the fight against scams. Speakers shared lessons from the FIRE programme, Scam Signal, and other initiatives connecting platforms, banks, telcos and enforcement agencies.
Meta, NatWest and NICE Actimize showcased the outcomes of collaborative efforts that are scaling quickly. From disrupting scam networks via platform-bank data exchange, to using consortium insights to improve payment screening models, these examples demonstrated the power of targeted, high-fidelity data sharing. The UK’s Scam Signal project, meanwhile, highlighted how banks and telecoms can jointly detect impersonation fraud.
The panel also surfaced key challenges: trust, fragmentation, legal frameworks and incentives. But rather than wait for global regulation to catch up, speakers stressed the need to act now with what data can be shared—and use results to push for further cooperation. While fraudsters operate globally, data sharing efforts have often remained local and siloed. That’s changing.
Speakers included Mike Haley (Cifas), Abigail Bishop (Amazon), Ben Donaldson (UK Finance), Joe Bristow (NICE Actimize), Nick Perkins (NatWest Group), Philip Milton (Meta), and Mark Thomas (Meta).
Watch the full discussion below.
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